Small Target Audience: Podcasts for Preschoolers

Nickelodeon debuts audio podcasts featuring Blues Clues, Dora the Explorer, bedtime stories

1 min read
Small Target Audience: Podcasts for Preschoolers

Podcast data usually only registers listeners starting at 12 years old. Nickelodeon is aiming at a market well below that.

The kid-focused channel unveiled several new audio podcasts aimed squarely at the preschool demographic, leveraging popular franchise characters from Blue's Clues, Dora the Explorer and other titles.

Dora's Recipe for Adventure is a new release, 10-episode arc focused on food, following Dora and Boots as they search for ingredients to make Dora's favorite dishes.

Nicleodeon's Goodnight Bedtime Stories, with 20 episodes including songs, stories and nightly routines, will post 20 episodes featuring characters from Dora the ExplorerPAW Patrol and Blaze and the Monster Machines

Blue's Clues will feature in 10 episodes of the new Let's Guess Who with Josh and Blue, a guess-the-guest interview and game show format, as well as in a new season of Story Time with Josh and Blue, a 14-episode release.

Story Time with Josh and Blue, released in 2020, was the first Nickelodeon offering aimed at younger children.

The new shows join a lineup of six podcasts for older kids—Avatar: Braving the ElementsSpongeBob BingePantsLiving Out Loud with the Loud HouseThe Casagrandes Familia SoundsAre You Afraid of the Dark and Nick Animation Podcast.

More preschool-focused podcasts are in the works, according to Nickelodeon officials.

The first two episodes of each show are available on Apple Podcasts, Spotify and Amazon Music, with additional episodes added weekly.

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