Marketing

Marketing

  • 34 articles
OP3 Pushes Open-Source Analytics Platform

OP3 Pushes Open-Source Analytics Platform

Prefix code provides stats to users, developers, public; listener privacy protected

1 min read
Blubrry Offers AI-Generated Album Art

Blubrry Offers AI-Generated Album Art

New tool prompts users for description, generates cover art for audio pods.

1 min read
Brands Jumping Into Chinese Podcast Sphere

Brands Jumping Into Chinese Podcast Sphere

"Sound Economy" highlights Asian growth in podcasts

1 min read
Overheard: Podcast Co-Listeners Undercounted

Overheard: Podcast Co-Listeners Undercounted

One stream equals how many ears?

1 min read
Research: Podcasting Deserves Ad Buys on Early Cable TV Model

Research: Podcasting Deserves Ad Buys on Early Cable TV Model

Edison, Westwood One say podcasting deserves the same 5% that succeeded for advertisers

1 min read
Bumper Breaks Down Consumption Time on Spotify

Bumper Breaks Down Consumption Time on Spotify

New tools on the way to track podcast listening hours

5 min read
Data Dump: New Rankings, Trackers and Awards

Data Dump: New Rankings, Trackers and Awards

Top 50 US pods, Australian and British market updates, new global tracking and the Webby Awards

1 min read
Small Target Audience: Podcasts for Preschoolers

Small Target Audience: Podcasts for Preschoolers

Nickelodeon debuts audio podcasts featuring Blues Clues, Dora the Explorer, bedtime stories

1 min read
Foul Called on NBAer's Podcast Requirement for Interviews

Foul Called on NBAer's Podcast Requirement for Interviews

Patrick Beverley of the Bucks has a ... unique... approach to growing his subscriber list.

1 min read
New Reports Indicate Strong Podcast Business Growth

New Reports Indicate Strong Podcast Business Growth

Advertiser base expanding as podcasts gain against radio and other streamed content

1 min read
Proving Podcast Value: An Industry Challenge

Proving Podcast Value: An Industry Challenge

Data detailing return on client investment a major pain point for podcasting agencies

1 min read
Podcasting for Non-Profits

Podcasting for Non-Profits

A look at how podcasts can drive exposure and engagement for charitable organizations

2 min read