Candidates Lean into Podcast Appearances
Campaigns see outreach to targeted audiences in podcast listeners
Campaigns see outreach to targeted audiences in podcast listeners
Extend the reach of episodes by planning for durability over time
Age, gender, specialty niches among targets for growth
Picking the right schedule can challenge new shows
Podcast content is increasingly making inroads into other media forms
The Evolution of the Australian Podcast Market: A Decade of Growth and Innovation
First monthly installment drops in early September, with exclusive content!
We're monitoring the biggest developments from the big DC event
Spotify dominates a sector that leans heavily into video content
Listeners, creators, advertisers adjusting to new skipping tehcnologies