In a world flooded with visual content, creating videos that people actually watch means thinking beyond “just post and hope.” Zoya Mac, a content creator turned social‑media strategist, offers clear guidance on what makes a video work — especially in creative fields where visuals and authenticity matter.
1. Begin With a Clear Goal, Not Just the Camera.
Before you hit record, ask: What am I trying to achieve with this video?
Zoya emphasizes that knowing whether your aim is to educate, entertain, showcase a skill or attract a brand will shape everything from your opening hook to your length and finishing visuals. When you film without purpose, the content risks being visually nice but emotionally or functionally weak.
2. Make the First Few Seconds Count.
Attention spans are short. Zoya points out that viewers often decide in three seconds whether to keep watching.
Use a hook—a visually striking shot, an intriguing question, or a promise of value—right at the start. For example, a quick “watch me transform this ordinary nail into a statement piece” could grab interest before the scroll‑past hits.
3. Engagement and Platform Logic Matter.
Understanding how algorithms favor content is key. Zoya explains how platforms like TikTok favour broad discovery even without followers, while Instagram rewards consistency, relationships and engagement.
She teaches creators to tailor their tactics accordingly: for TikTok use sharper hooks and trend awareness; for Instagram nourish community with dialogue and story‑driven posts.
Final Takeaway
Great social‑media videos aren’t just nice to look at—they’re functional, intentional and tailored. With a defined goal, a strong start and platform‑aligned strategy, you can create videos that stand out, resonate and perform.
Whether you’re a creator, business or brand, the lesson is simple: Plan your message, grab attention fast, and build relationships consistently.
