The popular "Simplify" podcast, known for its interviews with non-fiction authors and nearing its 100th episode, has officially transitioned to independent ownership.
Co-hosts have acquired the show from its previous owner, Blinkist, marking a significant shift in its operational structure. The podcast will now be recorded in a bookshop located in Berlin.
Goalhanger Expands Leadership Team
Goalhanger has bolstered its team with three significant senior leadership appointments.
Chloe Straw joins as Director of Operations, bringing experience from industry trade body AudioUK. Emily Kent Smith, formerly with The Sunday Times, takes on the role of Editorial Director.
Andy Hodgson has been appointed as the new Chief Financial Officer. The company currently reports over 70 million full-episode streams monthly.
Podstock and PodX Group Partnership
Podstock is set to collaborate with the PodX Group, aiming to provide advanced analytics and management tools.
This integration is designed to help PodX streamline operations across its studios and effectively measure performance across its entire portfolio of podcasts.
"History Daily" Joins Audioboom
The "History Daily" podcast, hosted by Lindsay Graham, has become part of the Audioboom network. Audioboom will manage the distribution, monetization, and growth strategies for the show.
Launched in November 2021, "History Daily" has released over 1,000 episodes and accumulated more than 70 million downloads.
YouTube's A/B Testing for Podcasts
YouTube has introduced A/B testing for podcast thumbnails and episode titles. Early results suggest a positive impact on viewership, with one podcast reporting a 47% increase in views since implementing these tests.
This feature aims to help creators optimize their content presentation.
Listening Habits and Trends
Recent data from Edison Podcast Metrics indicates that the majority of podcast listening occurs at home, and this trend is on the rise, reaching a new high.
Additionally, AudioGen has published insights into the most relevant trends and challenges for the Spanish-speaking podcast market in 2025.
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