In today’s fast-scrolling digital world, short-form video is the gateway to podcast discovery. Creating "mini-episodes" or highlight reels from your full podcast episodes is no longer optional — it’s essential for growth.
What is a Mini-Episode?
A mini-episode is a short (30-90 second) clip that features the most engaging, insightful, or funny moments from your full-length podcast. These are crafted to grab attention quickly on platforms like TikTok, YouTube Shorts, and Instagram Reels.
Why It Works
- Captures attention fast: Audiences decide within seconds whether to keep watching.
- Boosts discoverability: Platforms prioritize short-form video in their algorithms.
- Funnels traffic: Viewers who enjoy a clip are more likely to check out the full episode.
How to Create One
- Identify hook-worthy moments: Look for strong emotional reactions, jokes, or bold statements.
- Edit for punch: Cut out filler, keep it tight, and add captions.
- Format for mobile: Vertical video (9:16), clear audio, and branding overlays.
- Schedule consistently: Release mini-episodes regularly between full releases.
Tools That Help
- Descript for editing and transcription.
- CapCut or Adobe Premiere Rush for vertical formatting.
- Headliner for audiograms.
Mini-episodes aren’t just marketing extras — they are powerful entry points into your brand. Use them to expand your audience, showcase your personality, and make every episode work harder.
