Interactive video is rapidly moving from novelty to expectation. In 2025, viewers want more than passive watching—they want to engage, click, choose, and participate. According to experts, formats like branching narratives, shoppable videos and embedded choices are rising in popularity.
For creators, educators and small businesses, this shift offers a major opportunity to stand out.
What this means for your content
You can embed choices in your video: for example, “What topic should we cover next?” or “Choose the scenario you want to explore.”
- For product‑ or service‑oriented content, use shoppable video where viewers click to buy or book from within the video. The growth of this format is noted in recent trend reports.
- For educational content, give viewers paths depending on their prior knowledge: beginner vs advanced, for example.
How to start
- Pick an existing video or record a new one.
- Define 2‑3 moments where you can pause for interaction: a poll, a choice, a link to a deeper dive.
- Use a platform that supports interactive overlays or branching (for example a webinar tool, or video‑hosting with clickable elements).
- Add a call‑to‑action at the end of each path: subscribe, download a worksheet, book a call.
Why this matters for your mission
Interactive video gives you a chance to invite the audience in rather than just talking at them. It builds a stronger connection, creates more data about what your audience wants, and can lead to higher conversion.
