A Milestone Worth Celebrating
Founded in 2015, Insta360 marks its 10th anniversary as a pioneer in 360-degree imaging. Over the past decade, the brand has earned its spot as the No. 1 U.S. market leader in 360 cameras for five consecutive years – a testament to its innovation, brand commitment and community-driven development.
Product Innovation That Shines
Insta360’s product lineup reflects a bold balance between storytelling and usability. Flagship offerings include:
- X Series: Their best-selling 360° cameras
- GO Series: Thumb-sized, always-ready for everyday capture
- ONE RS Series: Modular versatility at its finest
From compact hardware to powerful AI-enabled software, Insta360 empowers creators to tell immersive stories without technical friction.
Community Comes First
The brand’s mission is rooted in community. Their decade-long journey has been shaped by user creativity, defining what the future of smarter imaging technology looks like.
Beyond Cameras: Expanding Horizons
Insta360’s ambitions don’t stop at cameras. The recent introduction of a 360° drone brand, Antigravity, signals the company's leap into aerial 360 filmmaking, setting its sights on redefining drone storytelling.
Meanwhile, competitors like DJI continue to intensify the space, launching cameras like the Osmo 360, which challenges Insta360’s hardware with advanced specs.
Insta360’s 10-year journey isn’t just a milestone, but it’s proof that vision turns into innovation when driven by creators. Whether you are an athlete, travel vlogger, educator or content producer, Insta360 remains a trusted ally in capturing life’s immersive stories.
