In today's digital landscape, consistent branding is crucial for building recognition and trust. Podcastle.ai offers a comprehensive solution for creators to seamlessly integrate their brand identity into video content, from recording to final edits.
This guide outlines how to leverage Podcastle's Brand Kit to ensure every video reflects your unique brand.
Setting Up Your Brand Kit
- Access Brand Kit: Navigate to the "Brand Kit" section from your Podcastle dashboard.
- Search and Populate: Enter your brand or company name to automatically pull assets from the web. If no assets are found, you can build your kit from scratch.
- Verify and Add: Confirm that logos, colors, and fonts align with your brand guidelines and add them to your kit.
- Expand Your Kit: Upload additional assets like alternate logos, background images, intro/outro slates, music and approved imagery, using clear file names for easy team access.
Recording Branded Videos
- Enter Recording Studio: Go to the "Recording" section to access your recording environment.
- Customize Your Look: Within the "Customize" options, you can view your Brand Kit and make adjustments.
- Create Branded Recordings: Select your preferred background and logo combinations, add any final touches and begin recording your branded video.
Editing Branded Videos
- Open Video Project: Access your video projects from the "Video Project" section.
- Utilize the Brand Kit Toolbar: Open the "Brand Kit" from the left-hand toolbar to reveal your organized assets and style presets.
- Integrate Brand Elements: Place your logo, apply your color palette to backgrounds and update subtitle fonts to match your brand guidelines directly within the video timeline.
Tips for Polished Branded Videos
- Color and Contrast: Use primary colors for accents and neutral backgrounds. Ensure sufficient contrast for readability of text.
- Typography: Select one headline and one body font from your Brand Kit and maintain consistent sizing for titles and captions.
- Captions: Choose a subtitle style that complements your content, using short line lengths and sentence case.
- Lower Thirds: Use lower thirds to introduce speakers or topics, employing a consistent animation style.
- Logo Placement: Position logos subtly in a corner with adequate margins, using solid opacity for shorter videos and lighter watermarks for longer content.
- Consistent Motion: Employ a limited set of transitions across projects for a cohesive feel.
- B-roll: Select b-roll footage that aligns with your brand's color palette and tone.
- Sound: Choose music that reflects your brand's energy and ensure voice audio is clear and prioritized over background music.
- Platform Framing: Plan layouts for various aspect ratios (16:9, 1:1, 9:16) from the outset, keeping key elements within safe zones.
- Templates: Create reusable templates for intros, outros and lower thirds to save time and maintain consistency.
