Goalhanger Podcasts, the production powerhouse co-founded by Gary Lineker, has officially announced a significant expansion of its most successful property. The Rest Is History: Myths is set to debut as a dedicated spin-off, signaling a new chapter for a show that has consistently topped charts in both the UK and the United States. This move highlights a growing trend in the industry: the transition from a single successful show to a multi-platform content "universe."
According to a report by Deadline, the new series will feature the original hosting duo of historians Tom Holland and Dominic Sandbrook. By leaning into the world of mythology and legends, Goalhanger is leveraging its existing authority to capture an audience segment fascinated by the intersection of historical fact and legendary fiction. This strategic expansion aims to eliminate friction for listeners who want specialized content while maintaining the familiar chemistry of the main feed.
Scaling Content Through Vertical Specialization
The decision to launch a standalone Myths feed reflects a sophisticated understanding of modern publishing and marketing workflows. As podcasts grow in popularity, audience fragmentation becomes a challenge. By creating a dedicated vertical for mythology, Goalhanger allows its core fans to dive deeper into specific interests without cluttering the main "Rest Is History" feed, which remains focused on broader global history.
This "hub and spoke" model is becoming a standard for businesses and creators looking to scale their audio presence. It allows for more targeted advertising opportunities and creates a clear path for subscriber growth. For Goalhanger, which has successfully turned podcasting into a live-touring and book-selling powerhouse, the Myths spin-off serves as another bridge to reach wider audiences and build authority in a competitive media landscape.
The Impact of Brand Consistency in Audio Storytelling
A key factor in the success of The Rest Is History has been its ability to bridge the gap between academic rigor and conversational accessibility. The new Myths series promises to maintain this balance, exploring the origins of stories that have shaped civilizations. By applying a journalistic and historical lens to legendary figures, Holland and Sandbrook continue to prove that high-quality, educational content can achieve massive commercial success.
For educators and small businesses, the Goalhanger model offers a blueprint for effective storytelling. The focus is not just on the technical recording quality, but on the strength of the narrative and the authenticity of the hosts. As the show prepares to move into these new thematic territories, it reinforces the mission of simplifying complex subjects for a global audience.
Building Authority Beyond the Microphone
Goalhanger’s growth strategy demonstrates that the most successful podcasts are those that operate as diversified media brands. The Rest Is History: Myths is expected to integrate seamlessly with the existing Rest Is History Club, a subscription model that offers early access and ad-free listening. This integration encourages community building and provides a stable revenue stream that is less dependent on fluctuating advertising markets.
As the podcast industry continues to mature in 2026, the emphasis is shifting from volume to value. Established creators are finding success by doubling down on what their audiences love while finding creative ways to evolve. For those looking to learn more about recording and publishing high-impact content, the evolution of the Goalhanger portfolio remains a case study in excellence.
The Rest Is History: Myths is scheduled to launch later this year, further solidifying the franchise's position as a leader in the global audio market. By exploring the stories that define us, Goalhanger continues to educate and empower listeners, one legend at a time.
More about publishing:
Staff Report
Staff Report
Staff Report
