New data from industry research shows that podcast consumption in Canada continues to expand, with listener engagement climbing and video podcast formats gaining traction among audiences.
According to the 2025 Canadian Podcast Trends Report, 46 % of Canadian adults now listen to podcasts monthly—a notable increase compared with prior years, driven especially by English‑language audiences.
The report, compiled by Triton Digital in partnership with Signal Hill Insights, also highlights a shift in platform preferences, with YouTube emerging as the most frequently used platform for podcast listening in Canada.
According to Podnews, approximately 35 % of Canadian listeners reported YouTube as their preferred platform for podcasts in 2024, up from lower shares in past years, suggesting that visual and video‑centric content is playing a larger role in how Canadians engage with the medium.
Growth is further reflected in broader survey data showing that the monthly podcast audience in Canada expanded by about 19 % year‑over‑year, now encompassing an estimated 46 % of adults, while weekly listening also increased significantly, indicating deeper engagement among regular listeners.
Across demographic groups, younger, more affluent, and more educated Canadians are especially likely to participate in podcast listening, and mobile remains the dominant access point for podcast downloads and streaming.
The rise in video podcast consumption reinforces broader global trends in the medium, as video formats not only attract viewers but also support discovery and sharing on social platforms. While traditional audio podcasts remain strong, the integration of video content on platforms like YouTube reflects changing audience expectations and offers new opportunities for creators and advertisers pursuing engagement and monetization.
Overall, these findings suggest that Canada’s podcast audience is both growing and diversifying, with increasing crossover into video podcast formats and continued expansion of listener reach nationwide.
More about the podcast industry:
Staff Report
Staff Report
Parker Dodson
