The Diary of a CEO, hosted by Steven Bartlett, has become YouTube’s most-subscribed podcast, moving ahead of Joe Rogan’s show. Its momentum extends beyond subscriptions: the program has recorded more than 1 billion YouTube views so far this year, with a substantial share of listening tied to audio tracks in languages other than English.
Staff Report
A milestone built on video and global reach
The milestone puts Bartlett’s show at the top of YouTube’s podcast subscriptions, according to the report. The program’s view total also points to substantial audience activity across the platform, although views and subscriptions measure different kinds of engagement and do not, on their own, explain how the audience is distributed.
Of the more than 1 billion views recorded this year, 261 million were associated with audio tracks in languages other than English, based on YouTube Studio data. Bartlett’s company says international audiences have become an important part of the show’s growth.
The figures underscore the potential for translated audio to help video podcasts reach audiences beyond their original language market.
A varied guest slate supports the show’s reach
Recent guests include Ukrainian President Volodymyr Zelenskyy, investor Mark Cuban, Texas state representative James Talarico, AI critic Ed Zitron, and author Seth Godin. The mix spans politics, business, technology, and culture, giving the show opportunities to connect with viewers interested in different subjects.
What creators can take from the shift
For podcast and video teams, the result is a reminder that distribution strategy can extend beyond recording and publishing a single-language episode. YouTube’s audience and audio-track features can support wider reach, while strong guest choices give viewers multiple reasons to discover a show.
Producers evaluating video workflows should consider localization alongside camera, editing, and publishing decisions, not as an afterthought.
PodcastVideos.com follows the production tools and platform changes shaping that work. Bartlett’s rise offers a timely example of how video podcasting can combine recognizable editorial programming with platform features to serve an international audience.
