Industry experts advise podcasters to secure a dedicated domain name for their show websites, ensuring greater control over branding, discoverability, and listener engagement.
While platforms like Spotify, Apple Podcasts and YouTube provide distribution, owning a domain gives podcasters a central hub where they can showcase episodes, host bonus content, collect email subscribers and integrate sponsorship opportunities.
A custom domain also improves SEO visibility, helping listeners find a show more easily on Google and ensuring brand consistency across platforms.
Podcast consultants stress that domains are an inexpensive but powerful investment for creators looking to build long-term value.
