Video continues to dominate digital marketing in 2025. With 98% of marketers using video in their strategies and 87% satisfied with its ROI, video isn’t just a nice-to-have—it’s essential.
Why Stats Matter
Video marketing is evolving fast. Statistics help marketers stay aligned with audience preferences and platform trends. Whether you’re a beginner or a seasoned creator, these 2025 numbers reveal what’s working now.
Key Stats to Know
Usage & ROI
- 98% of marketers now use video.
- 89% of businesses rely on it.
- 9 out of 10 marketers say video gives better ROI than other content types.
Audience Engagement
- 62% of consumers discover new brands via video.
- 89% want more video content from brands.
- 75% of viewers watch short-form videos on mobile.
Trending Formats
- 54% of marketers use live-action video to build authenticity.
- 70% plan to invest more in webinars.
- TikTok and Instagram Reels continue driving short-form video growth.
Platform Use
- YouTube leads with 90% of marketers using it.
- Instagram and LinkedIn are essential for consumer and B2B strategies.
Cost Perceptions
- 20% cite cost as a barrier.
- 36% say video costs are dropping.
Conversions & Social Reach
- 82% of consumers are influenced to purchase after watching a product video.
- Social media videos are shared 12x more than images or text.
- 60% of daily social media usage in 2025 is video-focused.
Final Thought
Video marketing is no longer optional. It drives discovery, builds trust, and boosts conversions. Use these insights to refine your strategy—and stay ahead of the curve.
