There’s a moment all creators can recognise: the camera sits in the bag, life piles on obligations, and yet the urge to shoot builds. In his video, Tomasz Trzebiatowski explores this common frustration—and reveals why it’s actually a positive sign of creative life.
The Frustration & What it Means
“It can feel discouraging, but maybe it’s also a reminder: this urge proves that photography is alive in us, and it will return again and again," Trzebiatowski said.
That frustration isn’t a sign of creative failure—it’s proof that the creative spark is still present.
Why It Matters to Creators & Businesses
- Recognition of creative rhythms: The video normalises those cycles where production slows—ideal for creative teams or marketing departments to acknowledge.
- Motivation in waiting: Instead of feeling stalled, the urge becomes a signal: you’re ready for the next output.
- Planning for “non‑shoot” moments: Businesses and creators can build content‑strategies that allow for these gaps—e.g., archive shoots, behind‑the‑scenes assets, repurposed media.
Practical Takeaways
- Document the urge. If you feel the pull but can’t shoot, sketch out ideas, make a mood board or capture mobile references—so you’re primed when time appears.
- Accept the gap. Use lower‑effort content (e.g., talk‑through video, Q&A, story recap) during busy seasons.
- Design a comeback plan. When the wave of urge rises again, have a ready project—gear packed, topics queued—so you respond rather than languish.
- Use the urge as anchor‑branding. If your business relies on visual storytelling, share the behind‑the‑scenes reality of creative waits—audiences value authenticity.
If you’re waiting for the moment to pick up your camera, remember the wave of urge is part of the story—it shows you haven’t lost the drive, even when you can’t act.
For creators, businesses and storytellers, recognising that rhythm turns “stuck” into strategic pause.
