The United Kingdom’s podcasting and audio industry has achieved a major policy milestone: the UK government has granted the sector a dedicated seat on the Creative Industries Council (CIC), following a sustained campaign led by industry body AudioUK. This development recognises the growing cultural, creative and economic impact of podcasting and audio and allows the sector to engage directly with national policymakers on strategic industry issues.
The campaign for recognition saw more than 400 UK podcasting and audio businesses sign an open letter urging the government to formally recognise podcasting and audio as a core part of the UK’s creative industries and to secure representation on the CIC.
The signatories, representing around 12,000 people across the audio landscape, argued that the sector was previously overlooked in key policy discussions such as funding frameworks, workforce development, and industry data collection.
The Creative Industries Council — a forum that brings together senior government officials and industry leaders — advises on policy areas including investment, skills, innovation, and long-term growth. With the addition of a podcasting and audio seat, the industry can now help shape government strategy alongside established creative fields like film, television, music, and games.
AudioUK’s advocacy reflects broader trends in the UK podcast market, which has seen rapid growth in listenership, production, and international reach in recent years. Prior to this decision, the sector lacked formal recognition within government frameworks, limiting access to tailored support such as tax incentives, research initiatives, and targeted investment schemes — issues highlighted in AudioUK’s campaign.
Chloe Straw, Chief Executive of AudioUK, welcomed the news, emphasising that the seat on the Creative Industries Council will enable the industry to contribute to high-level discussions that affect its future growth and sustainability. This represents a significant step forward in ensuring that podcasting and audio are fully integrated into the UK’s vision for its creative economy.
By elevating podcasting and audio to a position of policy influence, the UK is acknowledging the sector’s artistic contribution and economic potential — a move that could unlock broader support and opportunities for creators, producers, and businesses across the industry.
