TikTok has officially launched Bulletin Boards, a one‑to‑many messaging tool designed to help creators share updates with followers outside of the main feed.
What It Does
Bulletin Boards allow creators to post short messages containing text, images, or videos. Profile visitors who join the board will receive inbox notifications when a new update is posted, and they can react with emojis.
It’s similar to broadcast channel features already available on other platforms (for example, Instagram’s Broadcast Channels).
Who Can Use It
For now, Bulletin Boards are only available to creators aged 18+ with at least 50,000 followers.
They must create the board via their Inbox options and can choose whether to display it on their profile or keep it more exclusive.
Why It Matters for Businesses and Creators
For businesses or creators with large followings, this feature adds a new way to engage directly with your audience—outside of the algorithm‑driven feed. You can use it for announcements, behind‑the‑scenes content, or exclusive offers.
Because it goes directly to followers who opt in, you’re less subject to feed visibility issues. However, since the threshold is high (50 K followers), it will not yet be accessible for smaller creators or emerging brands.
Bottom Line
Bulletin Boards gives TikTok creators a new communication channel to strengthen audience engagement. If you meet the eligibility requirements, it’s worth testing as part of your social content strategy.
For smaller creators, it’s a good reminder that building your follower base opens up new tools and capabilities.
