The 2025 edition of Spotify Wrapped is live — and this year, it’s not just for music listeners. With Wrapped 2025, Spotify is rolling out a “Creators” version that gives podcasters and content creators a personalized breakdown of how their shows performed over the past year.
What Is Spotify Wrapped — and What’s New
Traditionally, Wrapped summarizes a listener’s top songs, artists, genres, and total minutes streamed between January and mid‑November. It turns your listening habits into a shareable story — often full of surprises, nostalgia, or guilty pleasures.
This year, Wrapped extends beyond listeners to creators. The “Wrapped for Creators” or “Wrapped for Podcasters” experience surfaces metrics such as total streams, listener demographics, top episodes, and engagement patterns across the year. It gives podcasters a high-level view of their show’s reach and performance.
Why This Matters for Podcasters & Small-Scale Creators
For podcasters — whether hobbyist or professional — Wrapped for Creators offers more than bragging rights. It’s a data-driven way to measure growth, understand your audience, and identify what content resonated the most. Knowing which episodes earned the most plays or traction can help guide future topics, formats, and marketing strategies.
It also provides a yearly milestone — a moment to reflect on what worked, what didn’t, and what might be worth repeating. For creators juggling podcasting with everyday life (e.g. a job, family, or other projects), Wrapped offers clarity and context: progress can be measured, growth can be tracked, and success doesn’t require going viral — just meaningful engagement.
How to Access Wrapped 2025
Wrapped becomes available in the Spotify app, typically as a banner or a dedicated “Wrapped” tab on mobile. If you’re a creator with content on Spotify, you should get a separate “Creators” or “Podcasters” Wrapped prompt — assuming your show had at least minimal streaming activity.
Whether you’re a music fan or a podcast maker, this year’s Wrapped offers something for everyone: personal nostalgia, meaningful data, and a chance to reflect on how you — or your work — soundtracked 2025.
