A young content creator known as BlossomwithBossLady shared a TikTok video in which she disclosed earning roughly R26,509 (~US$1,400) this year through brand partnerships, UGC campaigns and direct outreach to companies.
Her transparency has resonated with aspiring creators who feel stuck in the “how do I even approach brands?” phase. In her video she emphasized proactively emailing brands instead of waiting for them to find you, and turning down low‑fee offers to preserve your value.
The response online has been strong: many viewers thanked her for being open and non‑gatekeeping about monetization, and said they felt encouraged to start their own creator journey.
Why it matters for creators and small businesses
- It highlights how relatively modest yet transparent earnings can serve as powerful motivation for others in the creator economy.
- It reinforces the strategy shift from waiting for brand deals → to actively pitching and positioning yourself.
- It underscores the importance of valuing one’s own work and setting boundaries (e.g., rejecting low‑fee partnerships).
- For businesses: this serves as a reminder that smaller creators can still drive engagements and brand partnerships don’t always require mega‑followers.
