Consuming podcasts on television has seen a remarkable surge in the UK, doubling in the past two years, according to Edison Research's "The UK Podcast Consumer 2025" report.
The study also highlights Spotify as the leading podcast platform in the country, with BBC Sounds surpassing Apple Podcasts in popularity. This trend indicates a significant shift in how audiences engage with audio content, moving beyond traditional listening devices.
Shifting Consumption Habits
The report from Edison Research reveals a dramatic increase in podcast consumption via television sets. This growing trend suggests that smart TVs and connected devices are becoming increasingly important platforms for audio content discovery and listening.
The data indicates a broader integration of podcasts into home entertainment ecosystems.
Platform Preferences and US Trends
In the UK, Spotify has emerged as the dominant platform for podcast listening. Notably, BBC Sounds has gained more traction than Apple Podcasts, signaling a strong preference for local and established audio services.
Meanwhile, in the United States, a significant milestone has been reached: young adults aged 18-29 now listen to podcasts at the same frequency as traditional AM/FM radio, a stark contrast to a decade ago when radio listening was seven times more prevalent.
