Podcasting is a powerful way to build trust—but it’s what you do with that trust that turns listeners into clients. A podcast funnel is the system that guides people from tuning in to taking action.
1. Start with value
Every episode should solve a problem, share a story, or teach something useful. This builds authority and keeps listeners coming back.
2. Include a clear CTA
At the end (and sometimes mid-way), invite listeners to a next step. That could be a freebie, newsletter, discovery call, or service.
3. Offer something relevant
Create a lead magnet related to the episode. For example, a checklist, guide, or workbook that complements your topic.
4. Use a landing page
Send people to a simple, distraction-free webpage. Tools like Kit or MailerLite make this easy.
5. Follow up with emails
Once they opt in, nurture your leads with an email sequence that adds value and introduces your services.
Podcasting isn’t just about downloads—it’s about relationships. When done right, your episodes become the start of a buyer journey.
