Big Winners & Standouts
The latest data from mowPod Charts shows several major movements in podcast rankings:
- The Daily holds #1 on Apple Podcasts (US): maintaining its dominant spot.
- The Joe Rogan Experience retains #1 on Spotify (US): a strong indicator of platform‑specific loyalty.
- Les Oubliettes makes a leap as “Biggest Gain”: rising to #39 in TV Reviews (Canada) (up by 133 places).
- Conversations with Ghosts enters the charts at #4 in Science Fiction (Australia): labelled “Highest New Entry.”
- The Adventure Zone claims #1 in Comedy Fiction (Australia).
- Casefile True Crime secures #1 in True Crime (Australia).
Why This Matters
Platform dominance remains strong
Shows like The Daily and Joe Rogan illustrate that long‑running, high‑investment podcasts continue to lead in major platforms. For creators, this underscores the advantage of consistent production and brand visibility.
Opportunity for breakout international shows
The data for Les Oubliettes and Conversations with Ghosts shows that bold moves — genre shifts, targeting niche markets, or non‑US language formats — can generate major chart momentum overseas.
Genre targeting pays off in regional markets
The Adventure Zone and Casefile True Crime topping Australian charts suggests that focussing on a well‑defined genre in a specific market can deliver top rankings. A key takeaway for creators: investing in localization or region‑specific promotion may yield outsized results.
Recommendations for Podcasters & Small Business Creators
- Leverage platform & category strategy: Think beyond “global” ranking — targeting a niche category (e.g., science‑fiction, TV reviews) in a specific country may offer greater visibility.
- Monitor multiple platforms: With tools like mowPod Charts now supporting both Apple Podcasts and Spotify rankings, creators have broader insights into where they perform best.
- Promote distinctive moves: If you plan a new format, language version or region‑specific promotion (like Conversations with Ghosts), highlight it in your launch strategy to generate momentum.
- Track and respond: Use the ranking shifts — gains, new entries, top‑spots — as signals to adjust marketing, guest strategy, social‑media push.
