The latest monthly snapshot from Podscribe reveals important insights for creators and businesses invested in podcast/ video‑podcasting production.
Key findings include:
- Top shows by audio reach: The Daily, Crime Junkie and The Joe Rogan Experience hold the top‑three spots.
- Downloads/views per episode: Candace surged to #1 in this metric, while New Heights (#2) held steady with 3.5 M downloads/views.
- Advertiser behaviour: Though downloads are up in many areas, many top‑publishers saw slight decline (e.g., a 20 % drop for one large player) even as ad spend stayed strong.
For creators and small business content teams, what does this mean?
Focus on quality and format more than chasing numbers.
Top shows excel not just because of massive budgets—they lean into consistent publishing, strong production, video + audio reach, and audience trust.
Diversify your content reach.
The rankings consider not only audio downloads but video views and cross‑platform results. If you are producing video/podcast hybrids, you’re aligned with where growth is.
Benchmark but don’t mimic blindly.
Just because “Crime Junkie” is top in audio reach doesn’t mean you should emulate its exact genre. Instead ask: What format, audience niche or content gap can you own?
Advertisers are still investing—but they want measurable workflows.
That means your production process, show consistency, and publishing cadence matter. Track intake‑to‑publish timelines, guest workflows, and make sure you deliver reliably.
The October 2025 rankings reaffirm that the medium continues to grow, but the criterion for success is shifting. For you as a creator or business, investing in workflow, editing, distribution, and audience experience beats chasing the top three spots.
