Notion has taken a bold, creative swing at LinkedIn influencer marketing, blending laser-focused B2B strategy with unexpected personalities.
Why LinkedIn Works for Influencer Marketing
Despite LinkedIn’s reputation as a strictly professional platform, brands are discovering that influencer content can land meaningfully here. Notion began dabbling in LinkedIn influencer campaigns nearly three years ago, recognizing the platform’s credibility and ability to reach decision-makers in both B2B and B2C spaces.
Their “Notion Faces” campaign launched this past January, powered by over 60 creators on LinkedIn and broader participation across YouTube, Instagram and TikTok.
Authenticity and Creative Freedom Win
Notion briefed creators on the campaign but let them put their personal spin on it. This led to a mix of content styles: some influencers offered practical tips for landing new clients, while others turned their Notion-generated avatars into memes. The diversity of content helped the campaign appeal to many corners of LinkedIn’s professional audience.
Celebrity Buzz: Snoop Dogg Joins the Party
The standout star of the campaign was Snoop Dogg – Notion’s first celebrity collaborator. His post on LinkedIn praising the profile customization features of Notion added a massive buzz. That ripple of surprise and FOMO drove waves of user-generated content.
Community, Timing, and FOMO Fuel Success
Not just a product push, the “Notion Faces” campaign was about celebrating creativity and connection. It launched during the January surge of “New Year, New You” productivity mindsets, a strategic nod to users setting new goals. Synchronized creator posts created a sense of FOMO, making Notion nearly impossible to miss that week.
