Netflix has taken a major step into the podcast world by announcing an exclusive video podcast partnership with Barstool Sports, bringing three of the sports media brand’s most popular shows to its streaming platform beginning in early 2026.
Under the multi‑year collaboration, Pardon My Take, The Ryen Russillo Podcast, and Spittin’ Chiclets will stream only on Netflix in video form, although their audio versions will continue to be available on platforms like Spotify and Apple Podcasts.
This marks a significant strategic push by Netflix into the competitive world of video podcasting, a format that has rapidly grown in popularity but has been largely dominated by YouTube.
Barstool’s sports‑centric content appeals to millions of fans with its unfiltered commentary and humor. Netflix’s VP of Content Licensing noted that the partnership aims to broaden audience engagement by leveraging Barstool’s established fanbase while introducing the shows to Netflix’s global subscriber community.
This deal positions Netflix to compete more directly with digital video platforms and further diversify its content library beyond scripted series and films. Analysts see this move as part of Netflix’s larger strategy to capture more viewer attention through talk and sports media, including other recent podcast agreements.
Fans of Barstool Sports can look forward to enhanced access and possibly new formats tailored for streaming audiences. As Netflix ramps up video podcast integration, this deal could reshape how major podcast publishers view streaming services as a destination for long‑form shows.
