The content‑platform Medium recently updated its story analytics with a revamped “Story Stats” page, giving writers richer data on how their work is performing — not just in terms of clicks, but in terms of meaningful engagement. The changes allow creators to more precisely identify which stories reach and grow their audience.
What’s new in the stats dashboard
- The detailed stats include Presentations (how often your story was shown via feed, search, email, etc.) as well as Views and Reads.
- For individual stories you can now see day‑by‑day metrics (traffic sources, internal vs external views, member/read ratios) and see how your story performed over time.
- The Audience tab shows follower and subscriber growth, and stories’ “Audience Interests” so you can see what topics your readers care about.
Why this is important for creators and businesses
For content creators, brand storytellers, educators or business owners using Medium as a distribution channel, these changes mean you can go beyond “how many people clicked” to “how many people stayed, read, converted (via follow/subscriber)”. That’s the difference between vanity metrics and actionable insight.
By analysing which stories drove follower growth, what topics your readers follow, and how they arrived (feed vs external search) you can tailor your content strategy more effectively.
Practical steps to leverage the new data
- Review your top‑performing stories using the “Reads” and “Read ratio” metrics; stories with high reads relative to views are more engaging.
- Look at “Audience interests” to discover what tags/topics your readers follow — align future stories accordingly.
- Pay attention to traffic sources: Are you relying too heavily on external share vs Medium’s internal feed?
- Track follower/subscriber growth: Which stories led to jumps in followers? Use those formats or themes more often.
- Use day‑by‑day charts to spot when a story got a boost (e.g., featured or followed by publication) and repeat what worked.
