Here’s the expanded 12-item news brief from the podcasting industry (mid-April to early May 2025), now updated with live embedded links to each company, product, or report, not to source articles:
🎙️ New Products & Company Launches
1. Gene Pool Media Launches Science Podcast Network
On April 25, Gene Pool Media debuted a new science-focused podcast network. The launch coincided with DNA Day, aiming to enhance science communication through podcasting.
2. Wondery Signs Deal with Lindsay Graham and Airship
Wondery announced a multi-year agreement with producer and host Lindsay Graham and his company Airship. The deal includes first-look rights to new series and expansions into books and live events.
3. iHeartMedia Expands into Asia with New Podcast Slate
iHeartMedia revealed plans to launch multi-language podcasts across Asia, in partnership with Mammoth Media Asia. This expansion aims to meet the growing demand for regional digital audio content.
4. SoundCast and Basis Technologies Form Strategic Partnership
SoundCast and Basis Technologies have partnered to provide advertisers with expanded access to premium global audio inventory. Their collaboration will streamline media buying for digital audio campaigns.
5. Meghan Markle Launches 'Confessions of a Female Founder' Podcast
Meghan Markle is launching a new show, Confessions of a Female Founder, produced by Lemonada Media. The podcast will feature interviews with female entrepreneurs on leadership and resilience.
6. Podscribe Introduces Advanced Campaign Reporting Tools
Podscribe launched three new features to improve podcast campaign reporting: centralized advertiser dashboards, creative performance summaries, and streamlined attribution insights.
📊 Research & Industry Insights
7. Sounds Profitable Releases 'The Advertising Landscape 2025: Reach'
Sounds Profitable released a detailed research report, The Advertising Landscape 2025: Reach, comparing podcast advertising effectiveness to 15 other U.S. media channels.
8. Oxford Road and Edison Research Publish White Paper on Podcasting's Future
Oxford Road and Edison Research co-authored a new white paper, What is a Podcast?, addressing how to define and structure the podcast medium for sustainable growth.
9. Signal Hill Insights Launches Video Podcast Brand Lift Solution
Signal Hill Insights unveiled a new research service to help advertisers assess brand lift from video podcast campaigns on platforms like YouTube, with metrics like awareness, favorability, and purchase intent.
10. Cumulus Media’s 2025 Audioscape Report Highlights Podcast Advertising Trends
Cumulus Media and Westwood One released the 2025 Audioscape report, showing podcast ad saturation remains low and calling for increased brand investment.
🏆 Events & Recognitions
11. 2025 Ambies Awards Announced
The Podcast Academy hosted the 2025 Ambies Awards, where Hysterical won Podcast of the Year, and Ira Glass and Sam Sanders received special honors.
12. The Podcast Show London 2025 Announces Partners and Speakers
The Podcast Show London returns May 21–22, 2025, with global partners like Acast, BBC Studios, Amazon Music, and Wondery joining as key participants.
Let me know if you'd like this in a downloadable format or weekly tracking updates on industry news
