LinkedIn isn’t just a platform for professionals and job seekers. For podcasters, it’s a powerful tool to build a niche audience, promote new episodes, and establish credibility — especially if your podcast explores topics relevant to industry professionals.
With LinkedIn’s Invite to Follow feature, you can easily convert your existing network into followers of your podcast's LinkedIn Page.
Why LinkedIn Works for Podcast Promotion
Unlike platforms built purely for entertainment, LinkedIn offers podcasters a way to engage with listeners in a professional context.
You can reach people who are genuinely interested in your subject matter, build authority through regular content, and gain exposure through re-shares and tagged interactions.
If your podcast covers areas like business, marketing, tech, career development, or thought leadership, LinkedIn is one of the most relevant and effective places to grow your listener base.
How to Invite Followers to Your Podcast Page
To use the invite feature, you need to be a Super Admin or Content Admin for your podcast’s LinkedIn Page. Once that’s set up, follow these steps:
- Go to your Page and switch to the Admin View.
- Click the “Admin tools” dropdown in the upper right corner.
- Select “Invite connections.”
- Use the search box to find specific connections by name, industry, or job title.
- Check the box next to the people you want to invite, then click “Invite.”
Each admin has a monthly limit of 250 invites. If a connection accepts your invite, the credit is returned and can be reused. You can invite up to 100 connections per session, and credits reset monthly.
Best Practices for Using Invites Strategically
Don’t just invite your entire network blindly. Focus on people who are most likely to be interested in your podcast — those in relevant industries, roles, or communities.
Spread out your invites over the course of the month to maximize exposure. And before sending invites, ensure your podcast page has a few engaging, up-to-date posts so new followers see immediate value.
If you have multiple admins on your podcast page — co-hosts, producers, or marketing teammates — rotate who sends invites. Each admin gets their own monthly quota, so this can significantly increase your overall reach.
Converting Followers into Listeners
Getting followers is just the start. To turn them into active listeners, consistently post relevant content: highlight new episodes, share quotes from guests, post behind-the-scenes snippets, and tag featured guests to increase visibility.
Consider hosting LinkedIn Audio Events or Q&As related to episode themes. Use polls, discussions, or feedback requests to foster engagement.
LinkedIn’s analytics dashboard can help you monitor page growth, post performance, and audience demographics, giving you insights into what’s working and how to refine your strategy.
Final Thoughts
LinkedIn is one of the most underused but highly effective platforms for podcasters, especially for those who speak to professional or niche audiences. By using the Invite to Follow feature, optimizing your content, and tracking engagement, you can build a meaningful, targeted audience that goes beyond casual listens — and taps into long-term community building. Start with your existing network and grow from there.
