Not every video needs to be a campaign—especially around the holidays. In fact, one of the most effective things you can do this season is create a short, personal, low-lift video to connect with your audience.
A brief “thank you” message from your team, a client appreciation reel, or a quick holiday-themed reflection is more than enough to stand out in inboxes and feeds. With audiences overwhelmed by ads in November and December, authentic content performs better than polished sales pushes.
Holiday videos can serve many purposes:
- Build connection with your community
- Reinforce brand values with behind-the-scenes stories
- Promote an end-of-year offer or content series
- Repurpose content you already have (e.g. a podcast clip with festive visuals)
These don’t need to be complex productions. You can record a short message using your existing podcast mic and a webcam or phone. Add branded visuals, music, or captions for polish. Then post across platforms or email to your list.
At PodcastVideos.com, we help clients repurpose their existing recordings into seasonal highlights—perfect for saving time and staying visible. Whether you're a solo creator, agency, or small business, these lightweight videos can reinforce your presence without overwhelming your team.
