As 2025 comes to a close, Google Ads is rolling out a valuable incentive for small businesses and advertisers who haven’t yet used conversion tracking. Eligible accounts that set up conversion tracking and log their first conversion by January 1, 2026, will receive a $600 USD ad credit — a move designed to promote smarter, data-driven campaign performance.
What the Offer Includes
Advertisers with U.S. billing addresses and no prior conversion tracking can redeem this limited-time offer directly inside their Google Ads account. The credit becomes available once all steps are completed:
- Redeem the offer via the Promotions page in your Google Ads dashboard.
- Create a conversion action within Google Ads — imported goals from Google Analytics don’t count.
- Install the Google tag across your website.
- Track your first valid website conversion within 30 days.
Once those steps are completed, the $600 credit is typically applied within 5 business days.
Why Google Is Pushing Conversion Tracking
Conversion tracking is critical to understanding ad ROI — it tells you which campaigns, keywords, and creatives are actually driving customer actions like purchases, signups, or leads. Yet many new or smaller advertisers skip this step, limiting their ability to optimize.
Google’s incentive aims to push more users into performance-mode marketing — where ad dollars are spent based on real data, not guesswork.
Who Should Take Advantage
This offer is best for:
- New advertisers who have campaigns running but haven’t used conversion tracking yet.
- Small businesses or DIY marketers managing their own campaigns.
- Video and podcast creators with landing pages or services that benefit from performance insights.
Fine Print to Know
- Only one promotional offer per account.
- Credit applies to future spend and expires 60 days after being applied.
- If billing fails or the account is out of good standing, the credit can be revoked.
Why It’s Worth Doing Before 2026
As digital ad costs continue to rise, tracking performance is non-negotiable. This promo is more than a freebie — it’s a strong nudge to set your account up for long-term success.
Plus, $600 in ad credit could fuel several weeks of performance testing heading into Q1 2026.
