New survey data from Transistor.fm reveals several important trends in Gen Z podcast listening habits that challenge common assumptions.
1. Audio Still Rules the Day
Despite the rise of video formats, 76% of Gen Z listeners prefer audio-only podcasts, with only 6% watching video podcasts and 18% engaging with a mix of both.
2. Mobile-First, Home-Based Listening
A majority (59% of Gen Z listeners) primarily consume podcasts at home using mobile devices. This highlights the importance of mobile-friendly podcast formats and experiences.
3. Spotify Takes the Lead
While YouTube is a dominant platform across all demographics, Gen Z favors Spotify, with 56% of respondents calling it their go-to platform, compared to just 21% for YouTube and 10% for Apple Podcasts.
What This Means for Podcasters
- Focus on crisp, compelling audio experiences destined for mobile listening.
- Prioritize Spotify optimization, given its popularity with younger audiences.
- Rethink the assumption that video is essential – audio formats still resonate more deeply with Gen Z.
