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Crime Junkie’s $150M Deal with Tubi Signals Rise of Video Podcasts

Audiochuck and Tubi’s landmark partnership shows why video podcasting is the future of premium content.

The line between traditional TV streaming and podcasting continues to blur. In a deal worth more than $150 million, Audiochuck—the studio behind the hit true crime podcast Crime Junkie—has partnered with Tubi, the Fox-owned streaming platform, to bring podcast content to TV audiences.

This multi-year agreement marks a bold shift: instead of only audio episodes, popular shows like "Anatomy of a Murder" and "The Deck" will now be adapted into full video series designed for streaming platforms. This move highlights how video podcasting is becoming a mainstream format, not just a niche for YouTube creators.

According to The Wall Street Journal, Tubi aims to expand into serialized nonfiction content, while Audiochuck will maintain creative control. The result: cinematic adaptations of podcast stories that reach entirely new audiences—those who prefer streaming over listening.

For content creators and businesses, this deal underscores an important trend: podcasting with visuals is no longer optional if growth and brand reach are priorities. Even solo creators or small business podcasters can benefit by repurposing their audio shows into video formats using affordable studio setups or services.

The success of Audiochuck’s video-first expansion suggests a future where platforms seek premium podcast IPs, not just for syndication—but for streaming domination.


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