A new platform called Creator Exchange (CreatorX) has quietly launched ahead of Podfest 2026, offering creators, networks, and advertisers a more flexible and transparent way to collaborate on performance‑driven campaigns.
Positioned as a modern exchange rather than a traditional marketplace, CreatorX aims to address longstanding frustrations in creator monetization by matching supply and demand dynamically across podcast, video, and social formats. Rather than locking creators into single monetization models, the platform supports a variety of buying options including CPA, CPM, hybrid, and fixed‑price deals, giving both brands and creators greater choice and insight into campaign performance.
Unlike some legacy systems where creators are bundled or sidelined by sales teams, CreatorX’s approach centers on transparency, flexibility, and measurable outcomes. This means creators of all sizes—from niche podcasts to larger video channels—can participate without exclusive contracts or unfair bundling, while advertisers gain clearer signals on value, conversion, and audience reach.
Already onboarding a mix of established and emerging inventory ahead of its broader official announcement later this year, CreatorX includes networks and shows such as Colture Podcast Network, Fable and Folly, Mercury, and Genuina among its early participants.
One of the platform’s core philosophies is that every audience matters and outcomes should be visible, giving creators better visibility into what’s working and why and providing brands with tools to test, learn, and scale into new audiences with confidence and performance insight.
CreatorX plans to continue expanding its roster of creators and advertiser partners throughout 2026, with further announcements expected around Podfest and other creator industry events.
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Staff Report
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Staff Report
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