Amid an ever-growing media landscape flooded with influencers, podcasts, social feeds and AI-generated content, trust in traditional media is facing its biggest test yet. In her recent Medium essay, Jamie Mah points out that while some digital content is harmless fun, much of it blurs the line between meaningful reporting and empty noise.
The core challenge? Trust isn't instant – it’s built through consistency and accountability. But legacy media now competes with intimate creator-centered platforms such as TikTok, Instagram and podcasts, where influence often feels like advice from a trusted friend.
Rebuilding trust in media means evolving past outdated filters and embracing genuine connection. News organizations must recommit to transparency, ethical standards and accountability while adapting to an attention economy where authenticity reigns.
The question remains: can traditional media bridge this chasm, or will the rift remain?
