As we approach 2026, B2B video marketing is more essential—and competitive—than ever.
Brands are doubling down on video to capture attention, educate buyers, and convert leads. To stay relevant, businesses must align with emerging trends and adopt smarter, more strategic video practices.
What’s Driving B2B Video Success in 2026
Short-Form, Vertical Video Dominance
Vertical, mobile-first formats now drive the highest engagement across LinkedIn, YouTube Shorts, and other B2B-friendly platforms. Brands are producing under-60-second clips that spotlight key insights, thought leadership, and case studies—optimized for busy decision-makers.
Authenticity Over Polish
In 2025, unscripted and behind-the-scenes content outperforms overproduced promos. Human stories, team profiles, and real client experiences offer the trust and relatability B2B buyers crave.
AI-Powered Video Tools Scale Reach
AI now powers everything from multilingual voiceovers to personalized video snippets. Tools like 90 AI Assist and cloud-based platforms enable global scaling without ballooning budgets.
Personalization at the viewer level has become a standard, not a luxury.
Sustainable, Distributed Production Models
Remote shooting networks and cloud collaboration are minimizing travel and carbon footprints. Brands are prioritizing eco-conscious video strategies as part of broader ESG goals.
Educational Formats Remain Core
Webinars, tutorials, and explainer videos continue to deliver ROI. These formats help position brands as trusted advisors and simplify complex buying decisions.
Videocasts and Podcasts Still Drive Thought Leadership
Long-form audio/video remains valuable, especially when repurposed into shorter content for social channels. Advances in AI-driven editing and distribution make publishing easier than ever.
Data-Driven Strategy Integration
Video analytics now integrate directly with CRM systems, offering real-time insights into viewer behavior. This enables smarter follow-ups, lead scoring, and ROI tracking.
To lead in 2026, B2B marketers must blend authenticity, technology, and strategy. Whether through short-form social cuts or AI-localized explainers, brands that adapt quickly will connect more deeply and convert more effectively.
