Podcast hosting platform Ausha has introduced PodWars, a free online tool designed to help podcasters assess and improve their visibility on Apple Podcasts — a critical gateway for discovery in the audio streaming world.
Most listeners rely on search tools within podcast platforms to discover new shows, with around 70 % of users typing keywords into search bars to explore content. PodWars tackles this discovery challenge by showing creators exactly where their podcast ranks for key search terms, enabling them to see how visible their show is when potential listeners search for topics that matter to them.
Podcasters can enter up to five keywords that reflect topics their audience might use, and PodWars instantly reveals their position in Apple Podcasts search results, highlighting whether their show appears among the top results where most listeners click. Shows that don’t rank high enough can easily be missed by new audiences, making search visibility a key growth lever for audience expansion.
PodWars acts as an entry point into Ausha’s broader Podcast Search Optimization (PSO) system, which uses SEO‑like strategies to help podcasts rank higher over time. This includes tracking rankings for specific keywords, benchmarking against competitors, and identifying optimization opportunities for titles, descriptions, and tags.
For creators seeking actionable insights without a long‑term commitment, PodWars provides a no‑cost snapshot of where a show stands and what steps are needed to climb toward the top results. As search remains one of the most powerful ways audiences discover podcasts, tools like PodWars help demystify podcast SEO and give creators a clearer path to being found in a crowded market.
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