Podcasting star Alex Cooper has announced the launch of her own advertising agency, Unwell Creative Agency, marking a significant step in her expanding media portfolio.
The new venture aims to connect brands with Gen Z women through innovative campaigns, live events, and original productions, leveraging Cooper's distinct voice and reach.
A New Player on the Ad Scene
Alex Cooper, widely known for her popular podcasting, is stepping even deeper into the marketing world with her Unwell Creative Agency.
The agency is positioned as a bridge for brands eager to reach younger audiences, especially Gen Z women, through a variety of channels including live productions and digital content.
Cooper’s unique perspective and established media presence give the agency a distinctive edge in the crowded advertising landscape.
First Major Partnership: Google
Kicking off with a high-profile collaboration, Unwell Creative Agency has secured a multi-year partnership with Google. This deal signals the agency's ambitious approach, focusing on long-term relationships with major brands from the very start.
By tapping into Google’s extensive resources and Cooper’s engaged audience, the partnership is set to deliver innovative campaigns tailored for modern consumers.
Cooper’s Vision for Marketing
At a recent advertising industry showcase, Cooper highlighted her lifelong commitment to strategic marketing.
She credited her success in media not just to content creation, but to a relentless focus on how to position, promote, and market her projects—from podcasts to consumer products and beyond. Her new agency, she said, is a natural next step in her evolution as a media entrepreneur and a marketer.
Impact on the Podcasting and Ad Industries
Cooper’s entrance into the ad world with her own agency could inspire other creators to explore similar paths, blending content creation with direct brand collaborations.
By integrating her podcast network and event production into the agency’s offerings, Unwell Creative positions itself as a versatile partner for brands looking to reach new demographics and experiment with modern marketing strategies.
What’s Next for Unwell Creative Agency?
With Google on board and Cooper’s vision at the helm, industry watchers are eager to see what campaigns and initiatives come next.
As brands seek innovative ways to connect with younger audiences, Unwell Creative Agency could become a trendsetter in digital and experiential marketing for Gen Z women.
