The audio ad world just took a big leap forward. Odeeo, a leader in in-game audio advertising, has partnered with Wondercraft, an AI audio content studio, to deliver multilingual, AI-generated audio ads at scale without disrupting gameplay.
Announced in August 2025, the collaboration means advertisers can now create and localize studio-quality audio ads across languages and regions in minutes. Wondercraft’s AI tools, including its creative agent "Wonda," help brands turn scripts into personalized, platform-ready audio that fits seamlessly into mobile games.
Fast, Localized, and Scalable
Traditionally, creating audio ads in multiple languages involved lengthy studio sessions, casting and editing. This partnership cuts that time down dramatically. Marketers can now generate dozens of localized ads quickly, improving both speed to market and regional relevance.
With gaming being a global medium, this unlocks reach and resonance in new ways.
Measurable and Non-Intrusive
Odeeo already emphasizes non-disruptive ad formats that play naturally within games. These AI-generated ads continue that mission, blending into the background while still driving brand impact.
Combined with Odeeo’s integration with Claritas for full-funnel measurement, advertisers gain both creative efficiency and campaign performance insights.
Why It Matters for Creators
This signals a shift in how audio ads are made, delivered and experienced. For brands, it means faster, smarter campaigns. For developers, it means monetization without harming gameplay.
For creators and agencies, it means adapting to workflows where AI plays a central role in scriptwriting, voice production and localization.
As AI audio continues to evolve, expect more partnerships like this, streamlining production while pushing for better personalization, global reach and seamless user experience.
