Acast has announced a major UK-first initiative: a dedicated video podcast program built in partnership with digital content agency Little Dot Studios. The collaboration brings together over 20 of the UK’s leading podcasts under a unified strategy to publish, grow, and monetize on YouTube — making it the country's largest premium video podcast offering to date.
The program launches with top shows like Happy Place, The Ancients, Off Menu, Football Ramble, and others spanning genres from comedy to parenting. These shows already generate more than 45 million monthly listens and views across platforms. With YouTube now a top destination for podcast discovery, the new program creates a streamlined pathway for audio creators to expand into video without the friction of managing multiple platforms.
Little Dot Studios will provide YouTube channel management, ad monetization, and performance growth services. Acast, meanwhile, will integrate audio and video ad inventory for advertisers, enabling a one-stop shop for cross-platform sponsorships and targeted campaigns.
For creators, the benefits include expanded monetization through premium YouTube ads, increased visibility, and professional video support. For brands, the partnership offers access to a brand-safe, scalable video environment paired with trusted audio content.
The beta phase starts in January 2026, with broader rollout planned throughout the year. Advertisers can get involved now, and Acast is already inviting more UK creators to join the initiative.
This launch reflects the growing convergence of audio and video — and a clear signal that YouTube is now central to podcast strategy.
