Acast has launched the Acast Ads Academy, offering two certification courses designed to educate professionals on the intricacies of podcast advertising. This initiative aims to train thousands of individuals in its first year, validating their expertise through a final exam.
The move comes as the podcast advertising landscape continues to grow, with recent reports indicating a significant year-on-year increase in ad spend.
Podcast Advertising Education and Certification
Acast's new Ads Academy provides a structured learning path for those looking to understand and excel in podcast advertising. Upon successful completion of the courses and passing the final examination, participants will receive a certification, a testament to their acquired knowledge and skills in this rapidly expanding field.
The certification can also be leveraged as a credential when pitching campaigns or applying for roles in media buying, podcast strategy or branded content development.
The Acast Ads Academy represents a broader industry shift toward professionalization and education, helping to standardize knowledge across stakeholders and demystify the podcast ad ecosystem for newcomers.
