Creating Space, Changing Culture with Airic Hughes

Dr. Airic Hughes represents a new vision for creative leadership in Arkansas, one centered on purpose, community service, and cultural preservation rather than personal recognition. As founder of Visonairi Studios, the first Black-owned business on downtown Fayetteville's square, Hughes has created more than a physical space; he's built a philosophy of creative work that places community needs at its center.

"It's about we, not me," Hughes explains, articulating the guiding principle behind everything from his filmmaking projects to his approach to mentorship. While many talented creatives feel compelled to leave Arkansas for larger markets, Hughes remains firmly rooted in his home state. "I'm from Little Rock. I grew up off 12th," he shares, emphasizing that his intimate knowledge of local communities allows him to address their specific needs through targeted creative initiatives.

The conversation explores Hughes' current documentary project, "Healthy Smiles, Healthy Lives," which tackles oral healthcare disparities in Arkansas. Through partnerships with organizations like the Delta Dental Foundation, Hughes is using storytelling to highlight both challenges and solutions in healthcare access. What's particularly innovative is his holistic approach. The documentary will be accompanied by an album featuring Arkansas artists, demonstrating how creative expression can amplify important public health messages while creating opportunities for local talent.

Visonairi Studios itself embodies this multidisciplinary vision, housing podcast facilities, editing suites, photography space, and community gathering areas. Hughes has intentionally designed the space to support diverse forms of creative expression while remaining appointment-only and focused on supporting projects aligned with Black culture preservation. The studio has become a generative hub where podcasts are recorded, films are edited, and community organizations gather, all without ever having had a formal grand opening.

Drawing from the wisdom of historical figures like Dr. Carter G. Woodson, Hughes advocates for service over visibility, substance over style. His personal experiences, including profound loss, have deepened his commitment to work that creates lasting impact rather than temporary recognition. For creators looking to find their path, Hughes offers a powerful framework: identify your purpose, commit to service, and keep the main thing the main thing.

Ready to experience this approach to creativity and community? Connect with Visionairi at www.truvisionairi.com.