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A woman with white hair joyfully serves a roasted dish at a warmly lit dinner table. Family, including a child, sit eagerly, surrounded by candles. Cozy and festive atmosphere.

How to Show Up Creatively and Authentically This Thanksgiving

On Thanksgiving Day, creators and small businesses can build connection through gratitude, not promotion.

Thanksgiving is here — a time for gratitude, reflection, and, for creators and small businesses, a chance to connect more deeply with audiences through authentic content.

Share What You’re Thankful For

Today offers a perfect opportunity to pause and acknowledge what matters.

Whether you're a podcaster, educator, or entrepreneur, sharing a quick video or post about what you're grateful for in your journey can build real trust with your audience. Gratitude-based content is simple but powerful — especially when it’s personal.

Connect Without Selling

Instead of pushing sales or promos, use Thanksgiving to humanize your brand. A “thank you” email to subscribers, a heartfelt Instagram story, or a shoutout to your team can go a long way. This kind of messaging resonates more than traditional marketing, especially on a day when people are seeking warmth, not pitches.

Repurpose Thoughtfully

Don’t stress about creating something new today. Revisit a favorite podcast clip or video moment from earlier this year. Add a Thanksgiving intro or caption and re-share it as a short post.

It’s a low-effort, high-impact way to stay present and show consistency.

Spotlight Community

If your audience has ever sent kind feedback or shared how your work has helped them, today is a great day to highlight that. Uplifting others — even in a quick post or story — is very on-brand for Thanksgiving and strengthens your community bond.

Thanksgiving is more than a holiday — it’s a chance to be seen, to say thanks, and to show up in a meaningful way.


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