iHeartRadio is evolving beyond purely audio podcast distribution by adding native support for video podcasts via open RSS feeds — a significant move for creators and the broader podcasting ecosystem. This update, expected to launch in early 2026, allows podcasters to distribute full‑length video episodes through the same RSS feed they already use for audio, simplifying workflows and preserving creator control.
What This Means for Creators
Traditionally, publishing video podcasts required uploading content to specific portals or video‑focused platforms like YouTube or Spotify. iHeart’s new implementation changes the game by embracing open RSS standards — a core podcasting technology that uses RSS feeds to syndicate content across apps and players.
With this update:
- Video episodes are delivered exactly like audio — through your existing RSS feed, with no extra upload portal to navigate.
- Creators retain full control over hosting and monetization, with no requirement to use iHeart’s own hosting or give up revenue share.
- You can offer both audio and video formats in one feed, simplifying discovery for listeners and viewers.
This approach stands in contrast to many major platforms that have historically required separate processes or significant revenue cuts for video content. iHeart’s model treats video podcasting as an extension of the open podcasting ecosystem, not a walled garden.
The Role of Open RSS in Video Distribution
Key to iHeart’s strategy is support for technologies like alternateEnclosure, a Podcasting 2.0 feature that lets creators include multiple media types (audio, video) within the same RSS feed. This means listeners can choose whether they want to watch or listen to an episode using the same subscription.
By adopting open standards instead of proprietary systems, iHeartRadio reinforces a broader industry trend toward interoperability and ease of distribution — giving creators flexibility and audiences more ways to engage without forcing them onto a single platform.
Why This Matters
For creators, this move:
- Reduces friction in getting video to listeners and viewers. You produce once, distribute everywhere.
- Preserves creative and financial control. Unlike many video‑first platforms, no additional revenue cuts or hosting requirements are imposed.
- Expands reach within one of the largest podcasting apps. iHeartRadio’s footprint gives both established and emerging shows a chance to grow.
As video continues to grow as a format for storytelling and audience engagement, iHeartRadio’s embrace of open RSS video positions creators to reach more people with fewer technical and financial barriers — a promising step for the future of podcasting.
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Dan Craft
Dan Craft
