Audio in cars is no longer just about playing music; it’s a deeply personal and emotional part of the driving experience. HARMAN, a leader in automotive audio technology and a Samsung subsidiary, is pioneering personalized soundscapes inside vehicles using innovative software.
As electric and hybrid cars change the sound profile of vehicles, HARMAN’s new technologies bring adaptive, immersive audio that connects occupants to the journey and the brand like never before. Let's explore how these advancements shape the future of in-car entertainment and comfort.
Personalized Listening with Ready StreamShare
HARMAN’s Ready StreamShare technology turns the cabin into a media-sharing hub. This system wirelessly links multiple mobile devices and HARMAN’s ultra-low-latency headphones, enabling each passenger to enjoy individual audio or share content seamlessly.
With effortless switching between personal listening and shared moments, occupants control their sound environment independently yet harmoniously.
Emotional Sound with HALOsonic Electronic Sound Synthesis
As traditional engine sounds fade with EVs, sound becomes a critical sensory cue. HARMAN’s HALOsonic ESS doesn’t just mimic engine noise—it turns vehicle sound into a customizable emotional signature.
Using patent-pending techniques such as wave terrain synthesis, automakers can craft unique acoustic identities for their vehicles. Drivers even get intuitive control to shape the sound dynamics on a continuous spectrum, enhancing their connection with the car.
Simulation for Faster Sound Innovation
OEMs benefit from designing audio experiences in virtual driving settings, speeding innovation and cutting prototype costs. This approach accelerates refinement of sounds that resonate deeply with drivers, blending emotion and technology seamlessly.
HARMAN Branded Audio Experience Packages
Going beyond sound systems, HARMAN’s branded packages create a holistic in-cabin atmosphere blending audio, lighting, and tactile feedback. These experiences embody brand identities and elevate premium audio with AI-driven features like Genre Optimizer, which matches audio and lighting cues to music style, and Smart Bass Impact, which customizes tactile bass responses dynamically during drives.
Conclusion
HARMAN is leading a major shift in automotive audio by focusing on personalized, software-driven sound experiences that enhance both emotional connection and brand expression.
Ready StreamShare, HALOsonic ESS, and Branded Audio Packages together craft intelligent, expressive cabins for today’s tech-savvy drivers. For OEMs and creative businesses, these innovations offer new paths to deeply resonate with customers and differentiate products in a competitive market.
Explore more about HARMAN’s transformative automotive audio solutions at HARMAN’s official website and embrace the future of in-car sound personalization.
