A new display and video‑format standard, HDR10+ Advanced, has entered the race alongside formats like Dolby Vision and promises to change how motion smoothing, colour fidelity and creator intent are preserved in production and mastering.
Key changes: HDR10+ Advanced introduces dynamic metadata (frame‑by‑frame optimisation), and positions itself to better align with the creator’s vision rather than letting TVs apply generic motion smoothing (the “soap‑opera effect”). For example, streaming service Disney+ has already adopted HDR10+ across thousands of titles.
For creators — especially those producing high‑end video content, branded films, or premium educational content — this means increased attention to the delivery chain.
It’s no longer enough to shoot “good enough”; you must ensure your master, colour‑grade, metadata and distribution path align with the format. Otherwise, your work may look different than intended to the audience.
For businesses and content teams, practical advice includes checking if your cameras, monitors and post‑workflow support HDR10+ or equivalent; communicating with your platform/distributor; and considering whether to optimise your content for these new standards now or wait until the ecosystem matures.
