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How Frame.io’s Camera to Cloud Is Changing Video and Photo Production Workflows

Frame.io’s Camera to Cloud lets creators upload media instantly from camera to edit, transforming production speed and collaboration.

Frame.io’s Camera to Cloud (C2C) technology is rapidly changing how photographers, videographers, and creative teams work — eliminating traditional bottlenecks between capture and post‑production. With C2C, media files upload automatically from the camera to the cloud in real time, empowering creators to start editing, reviewing, and collaborating before they leave the set.

Instant Uploads, Faster Feedback, and Real-Time Collaboration

Unlike older workflows that require memory cards, physical drives, or manual transfers, Camera to Cloud uploads media immediately after capture — or even during capture — to Frame.io’s cloud platform.

Editors, art directors, and team members around the world can access footage or photos seconds later, rather than hours or days afterward. This drastically reduces turnaround times on editing, review, and approval.

Teams can send low‑resolution proxies for rapid feedback while full‑resolution media continues to stream, meaning remote collaborators can annotate and comment in real time from anywhere. This helps catch issues early, refine creative direction on the fly, and avoid costly reshoots — a huge advantage for fast‑paced productions.

Integration With Industry Tools

Camera to Cloud integrates seamlessly with major creative applications like Adobe Premiere Pro, After Effects, and Lightroom, giving creators a direct path from capture to edit without file juggling or delays.

Integrations continue to expand, with supported hardware from Fujifilm, Panasonic LUMIX, RED, Nikon, Canon, and Leica, meaning more creators can adopt cloud workflows no matter their gear choices.

More Efficient, More Creative

The impact on creative workflows is significant: teams save time, avoid physical media hassles, and eliminate many traditional production delays.

Immediate access to footage and real‑time collaboration means post‑production can begin concurrently with production, accelerating projects from shoot to delivery with less friction — and giving creators more time to focus on what matters most: the creative vision.


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