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How Airic Hughes is Using Creativity to Transform Culture in Arkansas

Filmmaker and studio founder Dr. Airic Hughes is redefining creative leadership through community-centered storytelling and cultural preservation in Arkansas.

Dr. Airic Hughes is reshaping what creative leadership looks like in Arkansas. As the founder of Visionairi Studios in downtown Fayetteville, the first Black-owned business on the square, Hughes leads with purpose, service, and cultural preservation—not personal branding.

Community First, Always

  • Hughes' motto: “It’s about we, not me.”
  • He stays in Arkansas to serve local communities rather than chase fame elsewhere.
  • His deep roots in Little Rock guide his understanding of what Arkansas communities need from creatives.

Storytelling Meets Public Health

  • His latest project, "Healthy Smiles, Healthy Lives", addresses oral healthcare gaps in Arkansas.
  • Partnering with Delta Dental Foundation, Hughes uses film to spotlight healthcare inequality and promote solutions.
  • The documentary includes an original music album featuring Arkansas artists, linking creativity with public health outreach.

Visionairi Studios: More Than a Studio

  • The studio includes podcast booths, editing suites, photography zones, and community gathering space.
  • It's appointment-only and focused on projects aligned with Black cultural preservation.
  • Despite no formal opening, it’s become a central hub for creatives and nonprofits alike.

A Legacy Approach to Creativity

  • Inspired by figures like Dr. Carter G. Woodson, Hughes prioritizes substance over spotlight.
  • His work is guided by service, mentorship, and long-term impact.
  • He encourages creators to define their purpose and stay grounded in it.

For creators and entrepreneurs, Hughes offers a model that fuses artistry, activism, and community investment.


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