Video podcasting is no longer a niche trend. It is transforming how media is made, who gets hired and where audiences tune in. As demand for visual-first content soars, the industry is undergoing a production boom that reaches from Hollywood sets to independent creator studios.
Video Podcasts Fuel Hollywood Jobs
Video podcasting is creating a surprising number of traditional film and TV jobs. According to Business Insider, Hollywood production teams are getting work designing sets, lighting, editing and filming podcasts for big-name YouTubers and brands.
YouTube reported over 1 billion monthly podcast users as of February 2025, with 400 million hours of podcasts watched on living room devices such as TV screens. This shift in viewing experiences pushes creators to improve production quality, which drives demand for directors, set designers, video editors and sound engineers.
It is not just audio producers anymore. Entire production crews are needed to make these shows look polished enough for big screens.
Why Video Podcasting Is Dominating
Consumers want more than voices in their earbuds – they want a show. This shift is transforming podcasting from a purely audio experience into a hybrid of talk show, vlog and documentary.
As of June 2024, Spotify reported around 250 thousand video podcasts and counting, emphasizing how major platforms are investing heavily in visual-first formats. YouTube remains the primary platform for distribution, pushing creators to prioritize high-quality video production to capture these massive audiences.
Advertising is also following the money. Digital audio grew 8.5% year over year to $7.6 billion in revenue in 2024, whereas digital video grew 19.2% to $62.1 billion in revenue, according to the recent Internet Advertising Revenue Report.
The Blending of Media Formats
Video podcasting is also reshaping traditional journalism and media. Outlets like The New York Times are turning written columns and audio podcasts into video series. This approach leverages the power of journalists while adapting to consumer demand for video-first storytelling.
This blending of text, audio and video shows the future of media is platform-agnostic and highly visual.
What This Means for Creators and Businesses
For creators, the message is clear: Video is the new baseline. Investing in cameras, lighting, sets and editing pays off with bigger audiences and better monetization options.
For businesses and marketers, video podcasting offers richer storytelling opportunities. Brands can sponsor visually compelling content, tap into new viewer segments and differentiate with higher production quality.
Overall, video podcasting is no longer an add-on but a core media strategy driving job creation, technological investment and new storytelling formats across the industry.
