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# Video Marketing Statistics 2025: What Marketers Need to Know
- URL: https://www.podcastvideos.com/video-marketing-stats-2025/
- Published: 2025-10-16T13:00:59.000Z
- Updated: 2025-10-16T13:00:59.000Z
- Description: Discover the latest video marketing statistics for 2025 that will transform your strategy and maximize engagement.
- Author: Staff Report
- Tags: Business, Video Software, Marketing

Video continues to dominate digital marketing in 2025\. With 98% of marketers using video in their strategies and 87% satisfied with its ROI, video isn’t just a nice-to-have—[it’s essential](https://wyzowl.com/video-marketing-statistics/?ref=podcastvideos.com).

### Why Stats Matter

Video marketing is evolving fast. Statistics help marketers stay aligned with audience preferences and platform trends. Whether you’re a beginner or a seasoned creator, these 2025 numbers reveal what’s working now.

### Key Stats to Know

#### Usage & ROI

- 98% of marketers [now use video](https://www.sixthcitymarketing.com/video-marketing-stats/?ref=podcastvideos.com).
- 89% of businesses rely on it.
- 9 out of 10 marketers say video gives better ROI than other content types.

#### Audience Engagement

- 62% of consumers discover new brands via video.
- 89% want more video content from brands.
- 75% of viewers watch short-form videos on mobile.

#### Trending Formats

- 54% of marketers use live-action video to build authenticity.
- 70% plan to invest more in webinars.
- TikTok and Instagram Reels continue driving short-form video growth.

#### Platform Use

- YouTube leads with 90% of marketers using it.
- Instagram and LinkedIn are essential for consumer and B2B strategies.

#### Cost Perceptions

- 20% cite cost as a barrier.
- 36% say video costs are dropping.

#### Conversions & Social Reach

- 82% of consumers are influenced to purchase after watching a product video.
- Social media videos are shared 12x more than images or text.
- 60% of daily social media usage in 2025 is video-focused.

### Final Thought

[Video marketing](https://www.podcastvideos.com/articles/video-marketing-examples-successful-campaigns/) is no longer optional. It drives discovery, builds trust, and boosts conversions. Use these insights to refine your strategy—and stay ahead of the curve.