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# Video Gaining Active, Passive Viewers
- URL: https://www.podcastvideos.com/video-gaining-active-passive-viewers/
- Published: 2024-06-28T16:00:00.000Z
- Updated: 2024-07-08T17:55:49.000Z
- Description: New research says majority view or listen to video episodes. (Good news for us!)
- Author: Dan Craft
- Tags: Video Equipment, Recording

Edison Podcast Metrics just proved the premise that PodcastVideos.com was founded on; video matters in podcasting!

In the [latest survey from Edison](https://www.edisonresearch.com/now-you-see-me-the-appeal-of-video-podcasts/?ref=podcastvideos.com), 79 percent of weekly podcast listeners have checked out a video podcast. 79 percent! (That's a good number for our business model.)

Most listeners/viewers, 72 percent, have actively watched the video while listening to the audio. About 62 percent select a video podcast, but listen along passively, without actively viewing the video portion.

And - here's the kicker- the video isn't just part of the episode; it's the foundation for short social media clips that promote and enhance the reach of your podcast. Their words, not ours, but we wholeheartedly agree.

So, a big shout out to the folks at Edison for data that shows we're on the right track! 

In fact, we're so excited, we're going to leave you with a song... and a video.

[![The Buggles - Video Killed The Radio Star video on YouTube](https://storage.ghost.io/c/3b/2f/3b2f9836-49f4-4a7c-9051-a31318bcf9e4/content/images/2024/06/buggles-cideokilledtheradiostaruk7a.jpeg)](https://www.youtube.com/watch?v=1zABYZN5jO8&ref=podcastvideos.com)