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# Podcast Listening on UK TVs Doubles as Spotify and BBC Sounds Dominate
- URL: https://www.podcastvideos.com/podcast-tv-listening-uk-spotify-bbc-sounds/
- Published: 2025-10-13T22:00:30.000Z
- Updated: 2025-10-13T22:00:29.000Z
- Description: UK podcast consumption on TVs has doubled, with Spotify and BBC Sounds outpacing Apple Podcasts in 2025.
- Author: Staff Report
- Tags: Business, Marketing, Publishing

Consuming podcasts on television has seen a remarkable surge in the UK, doubling in the past two years, according to Edison Research's ["The UK Podcast Consumer 2025"](https://www.edisonresearch.com/the-uk-podcast-consumer-2025/?ref=podcastvideos.com) report. 

The study also highlights Spotify as the leading podcast platform in the country, with BBC Sounds surpassing Apple Podcasts in popularity. This trend indicates a significant shift in how audiences engage with audio content, moving beyond traditional listening devices.

### Shifting Consumption Habits

The report from Edison Research reveals a dramatic increase in podcast consumption via television sets. This growing trend suggests that smart TVs and connected devices are becoming [increasingly important platforms](https://soundsprofitable.com/article/the-smart-tv-factor/?ref=podcastvideos.com) for audio content discovery and listening. 

The data indicates a broader integration of podcasts into home entertainment ecosystems.

### Platform Preferences and US Trends

In the UK, Spotify has emerged as the dominant platform for podcast listening. Notably, BBC Sounds has gained more traction than Apple Podcasts, signaling a strong preference for local and established audio services. 

Meanwhile, in the United States, a [significant milestone has been reached](https://barrettmedia.com/2025/08/08/podcasts-now-equal-am-fm-radio-in-18-to-29-demo-edison-research-data-shows/?ref=podcastvideos.com): young adults aged 18-29 now listen to podcasts at the same frequency as traditional AM/FM radio, a stark contrast to a decade ago when radio listening was seven times more prevalent.